The Time Has Come for Luxury Watch Rentals

Randy Brandoff, CEO of 11 James, discusses the company's watch rental model, which offers members the chance to wear luxury watches through a membership club. The service targets millennials and corporate gifting markets, emphasizing trust and community. Since its inception in 2013, 11 James has adapted by introducing lower entry-level options and a women's collection. The company is exploring future partnerships and international expansion.

What is the primary service offered by 11 James?

• Repairing luxury watches

• Renting luxury watches through a membership

• Manufacturing luxury watches

• Selling luxury watches

What is a key motivation for members joining 11 James?

• To sell watches at a profit

• To try out different watches without owning them

• To learn how to make watches

• To own a large collection of watches

How does 11 James ensure trust within its membership?

• By offering free watches

• Through a rigorous application process

• By providing discounts

• By partnering with watch manufacturers

What recent addition did 11 James make to cater to market demand?

• A new line of men's watches

• A smartwatch collection

• A women's collection

• A children's watch line

What future opportunity is 11 James considering to expand its business?

• Opening a watch repair service

• Launching a smartwatch line

• Creating physical pop-up stores

• Starting a watchmaking school