CLEAN : African designers make business case for changing fashions face

The transcript discusses the importance of personal branding, emphasizing the value of African craftsmanship and the Ethical Fashion initiative. It highlights the need for slow, meaningful production and the vision for expanding the African fashion industry. The speaker also focuses on mentoring emerging designers to nurture creativity and talent in Africa, drawing parallels with Italy's past emphasis on artisanship.

What is the primary reason the speaker believes people should support their brand?

• Due to its high quality and design

• Because it is affordable

• Because it is African

• Due to its celebrity endorsements

What does the speaker identify as a lost craft in the Western world?

• Embroidery and beading

• Digital printing

• Fast fashion

• Machine sewing

What initiative is mentioned as helping to preserve traditional crafts?

• Fashion Revolution

• Global Fashion Agenda

• Sustainable Apparel Coalition

• Ethical Fashion Initiative

What is the speaker's vision for the future of the fashion sector in Africa?

• To reduce production costs

• To eliminate traditional crafts

• To involve more artisans and designers

• To focus solely on exports

What role does the speaker see for emerging African designers?

• To focus on digital fashion

• To move away from traditional crafts

• To compete with Western brands

• To give work to micro producers and artisans