Inside Wal-Mart's Decision to Buy Jet.com

Inside Wal-Mart's Decision to Buy Jet.com

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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Quizizz Content

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The video discusses Walmart's strategic move to acquire Jet.com in an effort to compete with Amazon in the online retail space. Walmart's market cap has significantly decreased compared to Amazon, prompting this acquisition. Mark Lori, the founder of Jet.com, is seen as a key asset due to his expertise in targeting cost-conscious consumers. The acquisition aims to make Walmart more relevant and competitive in the online market, though it is unlikely to transform Walmart into a direct rival to Amazon.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Walmart's market cap compared to Amazon's a year and a half ago?

Triple that of Amazon

Equal to Amazon's

Double that of Amazon

Half of Amazon's

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who is Mark Lori and what is his significance in Walmart's acquisition of Jet.com?

A financial analyst

An Amazon competitor

The founder of Jet.com and a key figure in online retail

A former Walmart executive

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of Mark Lori's previous ventures before starting Jet.com?

Books.com

Diapers.com

Electronics.com

Walmart.com

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What customer segment does Mark Lori target that aligns with Walmart's strategy?

High-income individuals seeking immediate delivery

Low-income individuals seeking luxury items

Tech-savvy millennials

Middle-income individuals willing to wait for savings

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Is Walmart's acquisition of Jet.com considered an offensive or defensive strategy?

Defensive, to stop losing sales to Amazon

Offensive, to transform into a true rival to Amazon

Both offensive and defensive

Neither, it's a neutral strategy