Martin Sorrell is a Builder of Global Business: Pyne

What makes WPP an attractive partner for the new business?

• Its small employee base

• Its lack of interest in sports

• Its extensive global resources and media expertise

• Its focus on local markets

What is George Pines' primary interest in sports apps?

• Developing new sports apps

• Investing in sports teams

• Consuming news and information through various sports sites

• Creating sports merchandise

Why are sports rights becoming more valuable?

• They are the only content that can consistently draw large audiences

• They are not influenced by media changes

• They are less competitive

• They are becoming cheaper

What challenge do companies face regarding sports rights?

• High costs of acquiring sports rights

• Decreasing interest in sports

• Lack of public shareholders

• Limited media coverage

How does sports content stand out in a fragmented media world?

• By being less expensive

• By being less engaging

• By having a smaller audience

• By aggregating large audiences and evoking passion