Pepsi Sales Keep Growing Despite Higher Prices

The video discusses the robust sales growth driven by consumer demand for brands and product innovation. Despite price increases, consumer price tolerance remains high, leading to volume growth. Challenges in maintaining margins are addressed through investments in advertising and digitalization. The speaker shares insights on inflation, highlighting a strategy of forward-buying commodities to manage risks. The discussion concludes with a light-hearted prediction about the Super Bowl.

What factors contributed to the robust demand for the company's products?

• Increased competition

• Investments in brands and innovation

• Decreased advertising

• Higher taxes

How did consumers react to the price increases over the last year?

• They stopped buying the products

• They showed little sensitivity to price increases

• They demanded more discounts

• They were highly sensitive to price changes

What was one of the reasons for the company's margin challenges?

• Increased investments in advertising and marketing

• Decreased production costs

• Reduced product quality

• Lower sales volume

How does the company manage the risk of inflation?

• By cutting down on marketing

• By forward buying commodities

• By reducing product quality

• By increasing employee salaries

What historical period is compared to the current level of inflation?

• The early 2000s

• The late 1990s

• The early 1980s

• The mid-1970s