Amazon's Big Cut From Third-Party Sellers

Amazon's Big Cut From Third-Party Sellers

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

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The video discusses the complexities of selling on Amazon, highlighting the increasing costs and fees associated with advertising and transportation. It explores Amazon's dominance in the online sales market, where merchants feel compelled to maintain a presence despite rising costs. The video also examines the trends in Amazon's advertising space, noting a decrease in individual ad value but an increase in overall revenue due to more ad space being sold.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant trend in Amazon's marketplace model?

Decreasing advertising fees

Reduction in transportation costs

Focus on product quality

Pay-to-play model

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why do merchants feel compelled to stay on Amazon?

Amazon provides free advertising

Amazon accounts for a large share of online sales

Amazon offers the lowest fees

Amazon has no competition

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge do merchants face when selling on Amazon?

Limited product categories

Rising fees and costs

High competition from eBay

Lack of customer support

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has the value of Amazon's advertising changed over time?

It has no impact on sales

It has consistently increased

It has remained stable

It has decreased as more space is sold

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy does Amazon use to maintain advertising revenue?

Selling more advertising space

Increasing the cost per click

Offering discounts to advertisers

Reducing the number of ads