LVMH Sells Stella McCartney Stake Back to Founder

Stella McCartney, founder of her eponymous brand, is set to repurchase a minority stake from LVMH after a five-year collaboration. Despite this change, she will continue advising LVMH on sustainability. This move is part of LVMH's strategy to refine its portfolio amid a downturn in luxury goods, having sold Virgil Abloh's Off-White label and closed a department store in Venice. McCartney, daughter of Paul McCartney, gained fame with her Central St. Martins graduate show featuring top models. Known for her ethical fashion, avoiding animal products, her brand reported $50 million in sales in 2022 but faced an operating loss.

What role will Stella McCartney continue to play for LVMH after repurchasing her stake?

• Marketing Consultant

• Creative Director

• Sustainability Advisor

• Chief Executive Officer

Which label did LVMH sell as part of its portfolio cleanup?

• Prada

• Off-White

• Chanel

• Gucci

In which city did LVMH close a high-end department store in 2024?

• London

• Venice

• New York

• Paris

Who is Stella McCartney's famous parent?

• John Lennon

• Ringo Starr

• Paul McCartney

• George Harrison

What is Stella McCartney's brand known for avoiding in its creations?

• Natural dyes

• Synthetic fabrics

• Animal products

• Recycled materials