BANT

BANT

Assessment

Interactive Video

Business

University

Hard

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The video tutorial discusses the importance of selling in marketing and introduces the BANT selling framework, which helps salespeople identify, evaluate, and prioritize sales prospects. BANT stands for Budget, Authority, Need, and Timeline, which are criteria used to assess potential customers. By applying BANT, salespeople can focus on prospects that are more likely to convert, thereby maximizing their efficiency.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the key activities in marketing?

Market research

Product design

Customer support

Selling the product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does BANT stand for in the context of sales?

Business, Analysis, Negotiation, Tactics

Budget, Analysis, Need, Target

Brand, Audience, Network, Target

Budget, Authority, Need, Timeline

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a component of the BANT framework?

Budget

Authority

Negotiation

Timeline

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important to identify sales prospects according to the BANT framework?

To reduce marketing costs

To improve product quality

To prioritize prospects based on their potential

To increase the number of prospects

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the 'Timeline' aspect of BANT help in sales?

It assesses the urgency of the purchase

It identifies the decision-maker

It determines the budget available

It evaluates the need for the product