VOICED : Liberia's human billboards slap on any message you want

The video explores the evolution of body painting in Liberia, starting from the early 1990s when football fans painted themselves in national colors. This trend led to entrepreneurial opportunities, with businesses employing people as human statues for advertising. The business model provides income for unemployed youth and has expanded to include political campaigns and social media. Body painting has deep cultural roots in Liberia, used in religious and community rituals, and continues to adapt to modern contexts.

What inspired the initial trend of body painting in Liberia?

• A government initiative

• Football maskers using national flag colors

• A famous artist's exhibition

• A popular music festival

When did the body painting advertising firm start its operations?

• In the early 90s

• In December 2013

• In 2015

• In 2000

How many people does the advertising firm employ?

• 10 people

• 35 people

• 20 people

• 50 people

What is one of the main benefits of the body painting firm for the youth in Liberia?

• It gives them free education

• It helps them travel abroad

• It offers a stable income

• It provides a creative outlet

How has body painting influenced advertising in Liberia?

• It has decreased the use of traditional media

• It has replaced all other forms of advertising

• It has become a tool for political campaigns

• It has led to the decline of social media