What Does Hollywood Have To Fear With Deepfakes?

What Does Hollywood Have To Fear With Deepfakes?

Assessment

Interactive Video

Business, Architecture, Social Studies

University

Hard

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The transcript discusses the rise of deep fake technology and its implications for actors and studios. It highlights the legal challenges and protections, such as the right to publicity, that are being considered to safeguard performers' rights. The Screen Actors Guild (SAG) is actively involved in addressing these concerns, emphasizing the importance of understanding contractual language. The discussion also touches on the potential for deep fakes to allow actors to be in multiple places at once and the need for caution to protect identities in the future.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential benefit of deep fake technology for studios?

Eliminating the need for actors

Creating new storylines

Immortalizing popular characters

Reducing production costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the Screen Actors Guild concerned about deep fakes?

They think it will reduce film quality

They foresee a loss of control over actors' images

They want to promote new technology

They believe it will improve actors' careers

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the protections that can help safeguard an individual's likeness?

Right to anonymity

Right to free speech

Right to privacy

Right to publicity

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should actors be particularly cautious about when signing contracts?

The duration of the project

The number of co-stars

The language regarding permissions

The location of filming

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key reason for legal experts to discuss deep fakes?

To ensure fair compensation for actors

To increase the number of films produced

To reduce the cost of film production

To promote technological advancements