Rocket Internet: Business Matches Expectations

Rocket Internet: Business Matches Expectations

Assessment

Interactive Video

Business

University

Hard

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The video discusses Rocket Internet's expansion strategy, focusing on their plans to start new companies and their current portfolio's performance. While they highlight successes in emerging markets like Russia, Latin America, and India, they lack comprehensive data on underperforming areas. The company aims to dominate markets outside China and the US, which are controlled by Alibaba and Amazon, respectively. The need for more detailed data is emphasized to provide a clearer picture of their overall performance.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Rocket Internet's current strategic focus?

Expansionary mode

Explanatory mode

Contraction mode

Stability mode

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many new companies does Rocket Internet plan to start next year?

5

20

10

15

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which market is the online fashion site Lamotta associated with?

Russia

Brazil

China

India

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Rocket Internet's belief about the control of the US market?

Controlled by Alibaba

Controlled by Rocket Internet

Controlled by Amazon

Controlled by eBay

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Rocket Internet's goal in markets outside China and the US?

To be last

To be third

To be first

To be second