How E-Commerce Spreads Black Friday Bargains to the World

The video features an interview with David Williams, Director of Customer Intelligence at ASOS. It covers ASOS's role in online retail, focusing on customer experience across digital channels. The discussion includes real-time visualization of global site activity, mobile shopping trends, and strategies for Black Friday and Cyber Weekend. ASOS's unique selling proposition is highlighted, emphasizing exclusive products and customer engagement. The video concludes with insights into future shopping trends.

What is the primary responsibility of the customer intelligence team at ASOS?

• Overseeing the logistics and delivery services

• Managing the company's social media accounts

• Enhancing customer experiences through data analysis

• Designing new fashion products

What percentage of ASOS's sales are now from overseas markets?

• 50%

• 40%

• 60%

• 30%

During which time of the day is mobile shopping most prevalent according to the trends discussed?

• During lunch hours

• In the afternoon

• In the morning on the way to work or university

• Late at night

What is a significant challenge for ASOS after the Cyber Weekend discounts?

• Ensuring product availability

• Managing increased website traffic

• Maintaining customer interest without discounts

• Expanding to new markets

What unique feature does ASOS offer that differentiates it from other fashion retailers?

• Engagement with stylists and unique social media content

• Exclusive access to Taylor Swift's fashion line

• In-store shopping experiences

• Free shipping worldwide