Pride Is Good For Business. But Is Business Good For Pride?

The video discusses the dual nature of corporate involvement in Pride events, highlighting both genuine support and financial motivations. It explores the significant spending power of the LGBTQIA community and the concept of pinkwashing, where companies appear supportive but are profit-driven. The importance of authentic engagement through donations and inclusive practices is emphasized. The video also draws parallels with corporate involvement in other political movements like Black Lives Matter.

What is one reason for the increased visibility of the rainbow flag by June 1st?

• New fashion trends

• Increased media coverage

• Growing acceptance of the LGBTQIA community

• Government mandates

What is the estimated spending power of the Pride community?

• $5 trillion

• $10 trillion

• $3.7 trillion

• $1 trillion

What term is used to describe marketing tactics that appear supportive but are profit-driven?

• Greenwashing

• Pinkwashing

• Bluewashing

• Whitewashing

What should businesses do to show genuine support for Pride events?

• Sponsor more events

• Hire more employees

• Increase advertising budgets

• Donate to nonprofits and commit to inclusive work environments

Which other social movement saw similar corporate involvement as Pride events?

• Animal Rights

• Women's Rights

• Black Lives Matter

• Climate Change