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The video introduces the concept of 'closer', compares it to coffee, discusses competitors, and briefly touches on post code.

What is the initial concept introduced in the video?

• Postcode

• Competitor

• Closer

• Coffee

How is 'closer' compared in the video?

• As a type of soda

• As a type of juice

• As a type of coffee

• As a type of tea

What is the nature of 'closer' as discussed in the video?

• Friendly

• Casual

• Competitive

• Relaxed

What is directly associated with 'closer' in the video?

• A new product

• A location

• A competitor

• A friend

What is briefly mentioned at the end of the video?

• A new concept

• A competitor

• Postcode

• A location