VOICED: TV soap lures Arabs to Istanbul

The TV soap Khamoosh, depicting young love on the Bosphorus, has become a hit in the Arab world, significantly boosting Turkish tourism. Visitors from Arab countries, especially Jordan, are drawn to Turkey not for its famous mosques but for locations featured in the series. The show was the first Turkish series aired in the Arab world, using Istanbul's scenic spots as a backdrop, contributing to its success. The ease of travel without visas for North African and Middle Eastern visitors further aids tourism. Travel agencies have capitalized on this trend, doubling business since 2008. Despite a slight overall decline in visitors, numbers from Arab countries are rising, with plans to adapt Khamoosh into a movie.

What is the main reason visitors from Jordan are interested in Turkey?

• To explore Ottoman mosques

• To visit the locations from 'Khamoosh'

• To experience Turkish cuisine

• To learn the Turkish language

Why is 'Khamoosh' considered successful in the Arab world?

• It features famous Turkish actors

• It uses beautiful spots in Istanbul as a backdrop

• It is the first Turkish series with English subtitles

• It has a unique storyline about Turkish history

What factor has contributed to the increase in tourism from North Africa and the Middle East to Turkey?

• Special cultural events

• Direct flights to Turkey

• No visa requirement

• Discounted hotel rates

How has the travel agency specializing in the Arab market changed since 2008?

• It has partnered with Turkish airlines

• It has reduced its services

• It has doubled its business

• It has expanded to Europe

What future plan is mentioned for 'Khamoosh' that could further boost tourism?

• A documentary

• A reality show

• A sequel TV series

• A movie adaptation