How Turner Plans to Monetize More Viewers

The transcript discusses Turner's strategic investment in Refinery 29, focusing on expanding consumer reach and monetization. Turner aims to leverage its capabilities to enhance Refinery 29's business, particularly targeting millennial audiences. The discussion also covers the broader trend of media companies investing in both content and distribution, highlighting Turner's investment in I stream as part of its strategy to control content delivery and improve user experiences.

What is the primary focus of Turner's investment strategy as discussed in the first section?

• Reducing operational costs

• Developing new technology platforms

• Reaching consumers where they are and monetizing them

• Expanding into new geographical markets

What audience does Refinery 29 primarily target?

• Millennial-minded females

• Teenagers

• Senior citizens

• Business professionals

How does Turner plan to enhance Refinery 29's business?

• By providing financial loans

• By offering cross-promotion and monetization capabilities

• By hiring new management

• By changing its brand identity

Which networks are mentioned as part of Turner's top networks among millennials?

• CNN and HBO

• TBS, TNT, and Adult Swim

• Fox and NBC

• ESPN and ABC

What is the significance of Turner's investment in I Stream Planet?

• It focuses on traditional cable services

• It aims to acquire new talent

• It is a move to reduce costs

• It enhances Turner's digital and linear content capabilities