Comcast CEO Brian Roberts Interview about launch of Sky Glass

Comcast CEO Brian Roberts Interview about launch of Sky Glass

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Comcast's strategy of integrating distribution and entertainment, contrasting it with AT&T's approach. Despite COVID-19 challenges, Comcast had a record year, driven by innovation and new products. The theme parks faced significant issues but showed strong recovery due to pent-up demand. The company remains focused on its long-term mission, emphasizing employee safety and societal contributions.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of Comcast's strategy as discussed in the video?

Expanding into new markets

Integrating distribution and entertainment

Reducing operational costs

Focusing solely on theme parks

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During the pandemic, what was identified as Comcast's biggest challenge?

Supply chain disruptions

Decline in international travel

Operational issues in theme parks

Decreased demand for television services

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Comcast's theme parks perform as they reopened post-pandemic?

Attendance was restricted by government regulations

Attendance exceeded pre-pandemic levels

Attendance remained low

Attendance was limited to local visitors

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is emphasized as crucial for running a company long-term according to the video?

Focusing on short-term profits

Staying true to the company's mission

Reducing employee benefits

Constantly changing strategies

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What positive outcome did Comcast achieve during the pandemic?

Increased international travel

Development of new products

Closure of non-profitable divisions

Reduction in employee numbers