We Create Hyper Local Communities: Yik Yak Founder

We Create Hyper Local Communities: Yik Yak Founder

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Yik Yak, a local anonymous social media platform, focusing on its business model, unique geolocation features, and community-building aspects. It addresses the platform's growth plans, including investment usage and hiring, while also tackling controversies and safety measures like geofencing and NLP filters. Although monetization is not a current focus, potential future revenue streams are considered. The vision for Yik Yak is to provide authentic local insights, differentiating it from global platforms like Twitter.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What makes Yik Yak different from Twitter?

It allows users to post videos.

It focuses on hyper-local communities.

It has a global reach.

It is a paid service.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Yik Yak faces?

Inappropriate content and prank threats.

Technical issues with the app.

Competition from Facebook.

Lack of funding.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Yik Yak addressed the issue of inappropriate content?

By banning all anonymous posts.

By implementing geofencing and content filters.

By charging users a fee.

By partnering with schools.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Yik Yak's current focus regarding its business model?

Developing a subscription service.

Launching a new video feature.

Creating a global social network.

Building a strong local user base.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What potential future feature could Yik Yak explore?

Global advertising campaigns.

Local ads and commerce ideas.

A new messaging service.

A video streaming platform.