Bosnia - UN Forces On Alert

The video provides a brief introduction to marketing, focusing on fundamental concepts and terminology.

What is the primary purpose of marketing in a business?

• To promote and sell products or services

• To manage finances

• To create a product

• To hire employees

Which of the following is a common marketing strategy?

• Financial auditing

• Product development

• Employee training

• Market segmentation

What is market segmentation?

• Analyzing financial statements

• Creating a new product

• Training new employees

• Dividing a market into distinct groups of buyers

Which tool is often used to analyze customer behavior?

• Employee handbook

• SWOT analysis

• Financial calculator

• CRM software

What technique helps in understanding the competitive landscape?

• Employee engagement

• Financial planning

• Product design

• Market research