Adyen Commercial Chief Prins on Payments Services, Strategy for Asia

Audience is a payment platform that operates in the background, enabling seamless transactions for companies worldwide. They are expanding into Asia, building connections with local payment methods to support international companies' growth in the region. Audience offers solutions for both online and in-store payments, including mobile and self-checkout options, to enhance consumer experiences. They differentiate themselves by integrating various payment methods into a single platform, simplifying processes for merchants. Audience has launched in Singapore, Hong Kong, Australia, and New Zealand, aiming to develop more local payment methods.

What is the primary role of the payment platform discussed in the video?

• To develop mobile applications for retailers

• To facilitate seamless transactions for companies globally

• To offer cryptocurrency exchange services

• To provide loans to small businesses

How does the platform plan to support international companies in Asia?

• By offering discounts on transactions

• By developing new mobile apps

• By building connections with local payment methods

• By providing free marketing services

What makes the platform's approach unique compared to other payment methods?

• It offers the lowest transaction fees

• It combines various payment methods into a single platform

• It focuses solely on online payments

• It provides free customer support

What is a significant challenge in retail that the platform aims to address?

• Limited payment options

• High product prices

• Long queues in stores

• Lack of online presence

How does the platform enhance the in-store shopping experience?

• By offering loyalty programs

• By offering free Wi-Fi

• By enabling mobile and self-checkout options

• By providing free parking