Chinese Bike-Rental Startup Ofo Eyes Global Expansion

Chinese Bike-Rental Startup Ofo Eyes Global Expansion

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses China's commitment to green energy, focusing on the bike-sharing startup Ofo, which raised $700 million. Ofo, backed by Alibaba, is competing with Mobike, backed by Tencent, in a market likened to a proxy war. The model is more bike rental than sharing, with users not required to return bikes to specific locations, posing risks. Ofo plans to expand to 20 countries with 20 million bikes, already having 6.5 million bikes in 150 cities. The business model is costly due to production, inventory risks, and theft, with significant operational challenges in cities like Beijing and Shanghai.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of China's recent green energy investments?

Solar power plants

Wind energy farms

Hydroelectric dams

Bike-sharing initiatives

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies are backing the bike-sharing startups Ofo and Mobike?

Microsoft and Apple

Amazon and Netflix

Alibaba and Tencent

Google and Facebook

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a unique feature of the bike rental model used by Ofo and Mobike?

Users can leave bikes anywhere on the street

Users need to own the bikes after renting

Bikes must be returned to designated stations

Bikes are rented for a minimum of one hour

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the major risks associated with the bike rental model?

Potential for theft and vandalism

Limited user base

Complex user interface

High maintenance costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many countries does Ofo plan to expand to with their bike-sharing service?

10 countries

15 countries

20 countries

25 countries