Pricing Becoming Bigger Issue: Sleep Country Canada CEO

The video discusses the challenges of pricing in the mattress industry, emphasizing the importance of focusing on comfort and long-term suitability for customers. It highlights the significance of same store sales growth for profitability and explains how fixed costs are leveraged. The impact of the Canadian dollar on cross-border purchases is minimal due to local production of mattresses, though accessories are affected. Price increases have been passed to consumers in a market where such changes are common.

What is the primary focus of the company in the mattress industry?

• Reducing production costs

• Increasing profit margins

• Enhancing customer comfort

• Expanding international markets

How does the company benefit from same-store sales growth?

• By expanding store locations

• By reducing variable costs

• By leveraging fixed costs

• By increasing product variety

What is the company's strategy regarding the production of mattresses?

• Producing locally in Canada

• Manufacturing in Europe

• Importing from the United States

• Outsourcing to Asia

How does the company handle price increases for accessories?

• Eliminating certain product lines

• Reducing the quality of products

• Passing them to consumers

• Absorbing the costs internally

What is the company's exposure to the US market in terms of mattress production?

• No exposure as all products are imported

• Moderate exposure with some imports

• Minimal exposure due to local production

• High exposure due to imports