How Pandora Is Approaching Mobile Advertising

The video discusses Pandora's integration in cars, highlighting its growth in advertising and device ubiquity. It explores revenue potential across various devices and Pandora's expansion into consumer electronics. The video also covers Pandora's relationship with artists through its marketing platform and efforts to improve advertising experiences, including sponsored listening. Finally, it outlines Pandora's future priorities, focusing on aligning advertising with the listening experience to drive ROI.

What is a significant milestone for Pandora in the automotive industry this year?

• Partnering with Spotify for car streaming

• Integrating Pandora in over 5 million cars

• Introducing a new music genre

• Launching a new car model

How does Pandora plan to enhance its relationship with artists?

• By collaborating on new albums

• By reducing streaming fees

• By providing insights through the Artist Marketing Platform

• By offering free concert tickets

What unique location does Pandora's consumer electronics line include?

• Public transport systems

• Refrigerators

• Smartwatches

• In-flight entertainment systems

What is the purpose of Pandora's sponsored listening feature?

• To provide an hour of uninterrupted listening

• To introduce new artists

• To promote local radio stations

• To offer free music downloads

What is a key priority for Pandora's future development?

• Expanding into video streaming

• Launching a new social media platform

• Developing a new music genre

• Aligning advertising with the listening experience