Apple's iPhone 7: Will It Reignite Sales?

Apple's iPhone 7: Will It Reignite Sales?

Assessment

Interactive Video

Business

University

Hard

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The video discusses the extension of phone upgrade cycles, highlighting a shift from 26 to 28 months. It explores the impact of installment plans in China and the UK, noting their potential to boost sales. The video analyzes sales trends, attributing declines to comparisons with a previous growth cycle. It emphasizes the role of new technology, particularly in cameras, and discusses market preferences for screen sizes, noting that larger screens are not the majority choice.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected change in the phone replacement cycle according to the discussion?

From 28 months to 32 months

From 24 months to 30 months

From 26 months to 28 months

From 30 months to 36 months

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are installment plans being introduced in China and the UK considered significant?

They extend the warranty period

They provide discounts on accessories

They are expected to motivate more customers to upgrade

They offer free upgrades

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason for the perceived sales decline of iPhones?

A comparison with a previous high-growth year

A decrease in customer satisfaction

A lack of new features

An increase in competition

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key technological feature discussed in the new iPhones?

Triple lens camera

Foldable screen

Wireless charging

Dual processing camera

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason people choose larger screen iPhones?

Larger screen size

More processing power

Longer battery life

Better camera quality