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The video discusses the challenges and strategies of French wine makers in the global market. With domestic consumption declining, they face fierce competition from new world wines. The French market's diversity is both a strength and a weakness, requiring innovation in production and packaging. Despite challenges, French wine's finesse and elegance remain appealing. The industry is economically significant, employing 120,000 people and exporting €7 billion worth of wine. To sustain the industry, gaining international market share is crucial.

What is the primary challenge faced by French wine makers in the global market?

• Lack of quality in production

• Decline in domestic consumption

• Increased competition from other countries

• High production costs

Why is the diversity of the French wine market considered a weakness?

• It leads to higher production costs

• It confuses foreign buyers

• It reduces the quality of wine

• It limits the export potential

What strategy is being used by Bordeaux merchants to attract consumers?

• Offering wine tasting events

• Reducing wine prices

• Increasing wine production

• Changing bottle shapes and packaging

What characteristic of French wine is helping it regain popularity?

• Low cost

• High alcohol content

• Dense and heavy flavors

• Finesse and elegance

How significant is the wine industry to the French economy?

• It employs a small number of people

• It is a minor contributor to exports

• It employs 120,000 people and exports for €7 billion

• It is not significant