Do A.I. Bots Spell Doom for Online Advertising?

Do A.I. Bots Spell Doom for Online Advertising?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the transformative potential of AI bots, comparing their impact to that of apps years ago, and the challenges they pose to traditional advertising models. It explores the advancements in virtual reality, highlighting Google's Daydream platform and its potential for growth. The conversation shifts to comparing Google Home and Amazon Echo, emphasizing the importance of context-aware AI. Finally, the focus is on Google Assistant's business potential and the need for effective monetization strategies.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential impact of AI bots compared to previous technological advancements?

They will have a similar impact as mobile apps did years ago.

They will replace traditional desktop applications.

They will primarily affect hardware development.

They will have no significant impact.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How might AI bots challenge Google's traditional advertising model?

By reducing the need for search engines.

By aligning more closely with what users actually want, making ads less effective.

By making it easier to inject ads into user experiences.

By increasing the cost of online advertising.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor that indicates VR is becoming more mainstream?

VR experiences are now more affordable.

VR experiences have become genuinely fun and enjoyable.

VR headsets are now wireless.

VR is being used in educational settings.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge for Google Assistant to become a big business?

Integrating with non-Google devices.

Figuring out how to monetize itself effectively.

Competing with other smart assistants.

Developing a unique user interface.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Google Home differ from Amazon Echo in terms of user interaction?

Google Home focuses on voice interaction with contextual understanding.

Google Home requires a smartphone to operate.

Google Home uses a touchscreen interface.

Google Home is primarily for music streaming.