VOICED : Spain's jamon conquers China

The video discusses the growing interest of Chinese buyers in Spanish ham, a world-renowned delicacy. As China is the largest pork consumer, Spanish producers have capitalized on this by exporting thousands of ham legs annually, generating significant revenue. The video highlights the importance of educating Chinese consumers about the product's history and quality. It also covers the strategies employed by Spanish companies to navigate the Chinese market, including hiring local experts. The Iberian pork sector is working on certification to protect the ham's designation of origin, ensuring its authenticity and quality in the global market.

What is one reason Chinese buyers are interested in Spanish ham?

• It is easy to produce.

• It is a common food in China.

• They are interested in its historical background.

• It is cheaper than local products.

How long can Spanish ham legs be hung to dry before they mature?

• Three years

• Two years

• One year

• Four years

What economic trend in China is contributing to the increased demand for Spanish ham?

• Rise in vegetarianism

• Government subsidies for imports

• Decrease in local pork production

• Increase in consumer income

What is one strategy Spanish producers use to succeed in the Chinese market?

• Lowering prices significantly

• Hiring local salespeople

• Focusing on online sales

• Reducing production costs

What is the purpose of the certification being worked on by the Iberian pork sector?

• To reduce export taxes

• To improve taste

• To protect the hams' origin

• To increase production speed