Malone's Liberty Interactive Acquires Full Control of HSN

Malone's Liberty Interactive Acquires Full Control of HSN

Assessment

Interactive Video

Business

University

Hard

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The video discusses the acquisition of HSN by Liberty Interactive, the parent company of QVC. It highlights the historical evolution of QVC and HSN from traditional TV shopping networks to e-commerce platforms. Despite financial challenges, both companies remain robust, with significant revenues. The acquisition aims to leverage synergies, with potential cost savings and operational efficiencies. Post-acquisition, QVC and HSN will continue as distinct brands, focusing on different product categories, with QVC's CEO leading the combined entity.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What transformation have QVC and HSN undergone over the past two decades?

They have become traditional retail stores.

They have shifted to e-commerce platforms.

They have merged into a single brand.

They have stopped selling products.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the revenue of QVC last year?

10 billion dollars

5 billion dollars

3.5 billion dollars

8.5 billion dollars

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did Liberty Interactive decide to acquire the remaining shares of HSN?

HSN was outperforming QVC.

There was a significant synergy potential.

HSN was planning to shut down.

QVC wanted to exit the market.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the expected outcomes of the merger between QVC and HSN?

Expansion into new markets

Reduction in operational costs

Closure of HSN stores

Increase in the number of employees

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who will lead the combined company after the merger?

HSN CEO

Liberty Interactive CEO

QVC CEO

A new external CEO