CLEAN : Uber taxi app expanding across Africa

The video discusses the strategic approach to doing business in Africa, emphasizing a slow and understanding-driven entry into markets like Lagos and Nairobi. It highlights local challenges, such as the lack of cash payment options in Nairobi, and how introducing cash payments significantly boosted business growth. The video also presents growth metrics, showing a substantial increase in trips booked on the platform from 2014 to 2015.

What approach did the company take to expand its business in Africa?

• Rapid expansion across multiple countries

• Slow and cautious expansion

• Focusing only on South Africa

• Avoiding the African market entirely

Which cities did the company initially expand into?

• Cape Town and Durban

• Cairo and Johannesburg

• Lagos and Nairobi

• Accra and Addis Ababa

What was a major challenge faced by the company in Nairobi?

• High competition from local businesses

• Absence of a cash payment option

• Regulatory hurdles

• Lack of internet connectivity

What change significantly boosted the company's business in Nairobi?

• Launch of a cash payment option

• Reduction in service charges

• Partnership with local businesses

• Introduction of a new app feature

How did the number of trips booked on the platform change from 2014 to the first half of 2015 in Africa?

• It doubled

• It remained the same

• It decreased

• It more than tripled