VOICED: Egyptian firm marches to a new beat to boost morale

The video discusses a Cairo-based investment firm's unique approach to boosting employee morale through African drumming sessions. These sessions aim to alleviate stress and improve workplace relationships. The technique, developed by Juliano Dell through her company Jet, has been adopted by multinationals like Pepsi and Nestle. Despite economic challenges, the firm believes in the power of experiential learning and team building to enhance productivity and positivity.

What is the primary purpose of the African drumming sessions introduced by the Cairo-based investment firm?

• To reduce company expenses

• To increase working hours

• To improve musical skills

• To boost employee morale and relaxation

Who developed the drumming technique used to relieve workplace stress?

• Pepsi and Nestle

• Cairo Investment Firm

• Juliano Dell

• Ahmed Haga

What was Juliano Dell's goal in starting her company Jet?

• To increase company profits

• To unite people and raise workplace positivity

• To expand into new markets

• To develop new drumming instruments

What challenge is mentioned regarding the implementation of team-building exercises?

• Lack of interest from employees

• Economic difficulties

• Insufficient drumming equipment

• High cost of training

How does drumming help companies, according to the transcript?

• By solving all company problems

• By creating a more positive path to the future

• By increasing the workload

• By reducing the number of employees