Twitter Shares Soar as Social Media Giant Turns a Profit

Twitter Shares Soar as Social Media Giant Turns a Profit

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Twitter's recent financial results, highlighting a modest revenue growth of 2% and achieving profitability through cost-cutting. However, concerns arise due to declining monthly active users in the US and challenges in increasing revenue per subscriber, especially as the user base becomes more international. Investors are reacting positively to these results, but the long-term sustainability remains uncertain. The video also emphasizes Twitter's focus on product changes to enhance user engagement and the importance of growth in Asian markets, particularly Japan.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage growth in Twitter's revenue as mentioned in the transcript?

10%

0%

2%

5%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major concern regarding Twitter's financial sustainability?

Increasing monthly active users

Sustainability of GAAP profitability

High advertising revenue

Rapid international expansion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What trend was observed in Twitter's revenue per subscriber?

It increased significantly

It doubled

It declined

It remained stable

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region is crucial for Twitter's growth according to the analyst?

South America

Africa

Asia, specifically Japan

Europe

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What product changes has Twitter implemented to enhance user engagement?

Longer tweet character limit

Algorithm adjustments for relevant tweets

Increased ad frequency

More video content