The Importance of Communicating Your Efforts

The video discusses a study by Harvest Media Lab highlighting a missed opportunity for businesses in engaging stakeholders about their social and environmental efforts. Only a small percentage of businesses communicate their sustainability initiatives, which can lead to missed business opportunities. A personal example with Kettle Chips illustrates how consumer awareness can be increased through better communication. The video concludes with a call to action for businesses to actively engage and inform their stakeholders.

What percentage of businesses were found to engage customers in socially responsible activities according to the survey?

• 50%

• 25%

• 17%

• 75%

Why is it important for businesses to communicate their sustainability efforts to stakeholders?

• To comply with government regulations

• To increase product prices

• To reduce operational costs

• To gain valuable stakeholder input and insights

What assumption did the narrator and his wife make about Kettle Chips before learning about their sustainability efforts?

• They assumed Kettle Chips was a new brand

• They assumed Kettle Chips had a limited product range

• They assumed Kettle Chips was more expensive

• They assumed Kettle Chips was not involved in sustainability

What was the reaction of the narrator and his wife after learning about Kettle Chips' sustainability efforts?

• They were indifferent to the information

• They wanted to file a complaint

• They decided not to buy the chips

• They were more inclined to purchase the chips

What is a key takeaway from the personal example shared in the video?

• Businesses should focus solely on product quality

• Communicating sustainability efforts can enhance consumer perception

• Price is the most important factor for consumers

• Advertising is unnecessary for well-known brands