Sonys ÷The Interview to Play in More Than 300 Theaters

Sonys ÷The Interview to Play in More Than 300 Theaters

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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The transcript discusses Sony's response to a unique film release situation, initially pulling back the film due to uncertainty. Public sentiment, influenced by figures like President Obama, shifted towards releasing the film. Sony is exploring distribution through independent theaters and possibly online platforms like Netflix. The company faces challenges due to lack of a coherent strategy and feedback from various communities. The focus is on a gradual release, considering the policies of major theater chains and balancing artistic and responsible distribution.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Sony's initial response to the unique situation regarding the film?

They ignored public sentiment.

They partnered with Netflix for distribution.

They decided to pull back the film.

They immediately released the film.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which figure notably influenced the shift in public sentiment towards releasing the film?

A famous actor

A popular film critic

The CEO of Sony

President Obama

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What distribution method is Sony considering to reach a large audience safely?

Online platforms like Netflix

Direct DVD sales

Limited release in select countries

Exclusive release in major theaters

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant factor in Sony's decision to release the film?

A new marketing strategy

Pressure from competitors

Feedback from various communities

Financial incentives

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key issue for major theater chains regarding the film's release?

Film length

Ticket pricing

Security concerns

Evolving release policies