Frost & Sullivan Says Asia Content Is Key for Netflix

The video discusses Netflix's challenges in the APAC market, highlighting the dominance of local players and the need for localized content. It emphasizes the importance of Korean and Chinese dramas in the region and suggests that Netflix should focus on creating content that resonates with local audiences. The video also predicts potential market consolidation due to the competitive nature of the APAC streaming market.

What is one of the main challenges Netflix faces in the APAC market?

• High subscription costs

• Local competition

• Lack of technology

• Limited internet access

Which region contributes more than 60% of Netflix's subscribers in the APAC area?

• Southeast Asia

• India

• ANZ region

• China

What type of content is surprisingly popular in the Southeast Asian region?

• Bollywood films

• Japanese anime

• Korean and Chinese soap operas

• Hollywood movies

What is a potential trend in the APAC video streaming market?

• Consolidation among local players

• Increase in subscription prices

• Decrease in content variety

• Expansion of Western content

What strategy might local players in the APAC market adopt to strengthen their position?

• Reducing subscription fees

• Focusing on international content

• Developing unique content strategies

• Partnering with Western companies