Malaysia Airlines Lures Travelers on KL-London Route

The video discusses the significant market share growth of an airline, which increased by 9 percentage points over 11 weeks, now holding 53% of traffic between two cities. The new CEO, Peter Bellew, has continued restructuring efforts and introduced competitive pricing strategies, including selling return tickets at lower prices. The airline aims to maintain its price leadership on the London route by offering discounts in strategic markets. The video also highlights competition with Gulf carriers, which are expanding their presence in the UK market, with Emirates securing additional slots at Heathrow.

What was the market share increase of the airline over the past 11 weeks?

• 13 percentage points

• 9 percentage points

• 15 percentage points

• 5 percentage points

Who is the new CEO of the airline mentioned in the transcript?

• Alan Joyce

• Michael O'Leary

• Peter Bellew

• John Smith

How many seats does the airline offer daily on its A380 flights?

• 1000 seats

• 1500 seats

• 2000 seats

• 2500 seats

What is the market share of Gulf carriers in the UK market?

• 12%

• 10%

• 5%

• 7%

Which airline secured a sixth daily slot at Heathrow for the first time in a decade?

• Qatar Airways

• Emirates

• Turkish Airways

• Etihad Airways