The Numbers Don't Lie: Yahoo Earnings Preview

Yahoo is experiencing a significant decline in sales and revenue, with a 19% drop expected this quarter. Despite being the third most popular web property, Yahoo struggles with mobile adaptation, leading to a decrease in ad market share. E Marketer predicts a decline in Yahoo's global net digital ad revenues and search ad revenue. The display ad business is also expected to contract, affecting margins. Potential bidders like Verizon and YP may find value in different parts of Yahoo's business.

What is the estimated percentage drop in Yahoo's revenue for this quarter?

• 10%

• 13%

• 19%

• 25%

Which two companies are more popular than Yahoo in terms of web properties?

• Apple and Netflix

• Twitter and LinkedIn

• Facebook and Google

• Amazon and Microsoft

What is Yahoo's projected global net digital ad revenue share for this year?

• 5%

• 2.5%

• 1.5%

• 3%

How much is Yahoo's search ad revenue estimated to be worth this year?

• $1.8 billion

• $1.4 billion

• $2.8 billion

• $3.5 billion

Which companies have shown interest in bidding for Yahoo?

• Verizon and YP

• Twitter and LinkedIn

• Amazon and Microsoft

• Apple and Netflix