IAC CEO Levin: Huge Opportunities in Online Dating

IAC CEO Levin: Huge Opportunities in Online Dating

Assessment

Interactive Video

Business, Other

University

Hard

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Quizizz Content

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The video discusses the growth and potential of Match and other dating brands, highlighting the importance of innovation and understanding different demographics. It addresses the competition in the online dating market and the societal impact of dating apps like Tinder, arguing that these apps facilitate easier connections without altering relationship behaviors.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has contributed to the exceptional growth of the online dating market according to the first section?

Increased advertising

Reduction of stigma around online dating

More dating events

Higher subscription fees

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the second section suggest online dating companies can remain competitive?

By focusing on traditional marketing

By acquiring smaller companies

By lowering prices

By continuously innovating their products

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which demographic has Tinder successfully targeted according to the second section?

Over 55 years old

Over 45 years old

Under 35 years old

Under 25 years old

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main argument against the criticism that dating apps discourage long-term relationships?

They are not popular enough

They facilitate introductions without changing relationship behaviors

They only focus on casual dating

They are too expensive

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What societal concern is addressed in the third section regarding dating apps like Tinder?

They may lead to fewer long-term commitments

They are too addictive

They are too expensive

They are not user-friendly