Advent calendars are new holiday marketing craze

The video discusses the tradition of advent calendars, which began with small trinkets and evolved into chocolate gifts, marking the countdown to Christmas. It highlights how companies now use advent calendars as a marketing tool, creating brand moments over 24-25 days. The US beauty advent calendar market is valued at $20 million, with examples from Trader Joe's and wine retailers. Limited availability of these calendars creates anticipation among consumers.

What was the original purpose of advent calendars?

• To promote brand awareness

• To sell chocolates

• To provide daily gifts for children

• To mark the countdown to Christmas

How have companies adapted the advent calendar tradition for marketing?

• By offering discounts on products

• By organizing Christmas events

• By creating daily brand moments

• By selling traditional trinkets

What is the estimated market value of the US beauty advent calendar market?

• $10 million

• $20 million

• $25 million

• $15 million

Which industry is mentioned as using advent calendars to market their products?

• Electronics

• Wine retailers

• Clothing

• Automobiles

What is a unique feature of the wine advent calendar mentioned in the video?

• It is only available online

• It offers 24 mini bottles

• It includes full-sized bottles

• It is available year-round