Apple Targets Untapped India Market

Apple Targets Untapped India Market

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses Apple's potential in the Indian market, highlighting the need for strategic adjustments to penetrate the market effectively. Apple faces challenges such as high pricing and local manufacturing laws. The company must attract developers and offer lower-priced products to compete with local brands. Connectivity is improving, but remains a challenge. India, with its large market size, offers significant growth potential, comparable to China.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary market segment Apple is focusing on in India?

Feature phone segment

Budget segment

Mid-range segment

Premium segment

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main barriers Apple faces in opening stores in India?

Government approval

High import taxes

Lack of demand

Competition from local brands

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important for Apple to attract developers in India?

To reduce production costs

To increase brand awareness

To create localized applications

To improve hardware quality

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What price range does Apple need to target to penetrate the Indian market effectively?

$400-$500

$300-$400

$150-$250

$100-$200

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is the connectivity landscape changing in India?

Broadband is declining

Fiber optics are widespread

Dial-up is still prevalent

LTE is gaining traction

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which country is mentioned as having a similar market potential to India for Apple?

Brazil

Indonesia

Russia

Mexico

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the size of the Indian market compare to China's in terms of total units?

India is larger

India is about half the size

India is the same size

India is smaller than half