VOICED: Loud row over noisy chips packet

Frito-lay launched a compostable chip bag that faced backlash due to its noise level, affecting sales in the US. In Canada, a humorous marketing approach helped maintain sales and gain supporters. The bag decomposes in 14 weeks, and Frito-lay is working on a quieter version.

What was the main criticism of Frito-Lay's compostable chips bag?

• It was too small.

• It was not eco-friendly.

• It was too noisy.

• It was too expensive.

How did Frito-Lay address the noise issue in Canada?

• By discontinuing the product.

• By using humor and offering earplugs.

• By changing the bag material.

• By offering discounts.

What was the outcome of Frito-Lay's marketing strategy in Canada?

• The product was recalled.

• The product was banned.

• Sales remained stable and the company gained supporters.

• Sales dropped significantly.

How long does it take for the compostable bag to decompose?

• 4 weeks

• 8 weeks

• 14 weeks

• 20 weeks

What is Frito-Lay's plan for the future regarding the compostable bag?

• To make it larger.

• To discontinue it.

• To increase the price.

• To develop a quieter version.