Roger Federer Leaves Nike for Uniqlo

Roger Federer Leaves Nike for Uniqlo

Assessment

Interactive Video

Business, Physical Ed

University

Hard

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The transcript discusses Nike's stock movement related to tennis endorsements, focusing on a $300 million deal between Uniqlo and Roger Federer. It highlights the impact of endorsements on sales and brand value, comparing figures like Michael Jordan and LeBron James. The discussion also covers Uniqlo's strategy in tennis endorsements, including past deals with Novak Djokovic and the technological aspects of their clothing, while noting their lack of footwear offerings.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which tennis player is mentioned as having a significant impact on Nike's tennis endorsements?

Novak Djokovic

Serena Williams

Roger Federer

Rafael Nadal

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Roger Federer's Uniqlo deal compare to his career earnings?

It is less than his career earnings

It is equal to his career earnings

It is half of his career earnings

It is almost three times his career earnings

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor in Nike's decision not to match Uniqlo's offer for Federer?

Nike's focus on other sports

Federer's preference for Uniqlo

The high cost of the deal

Federer's declining performance

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which athlete's endorsement is highlighted as having an immeasurable impact on Nike?

Michael Jordan

Rafael Nadal

LeBron James

Roger Federer

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a limitation of Uniqlo's product offerings in the sports gear market?

Lack of technologically advanced clothing

High pricing

Absence of sports shoes

Limited color options