Functional Strategy

The video discusses the role of departmental strategies within an organization's competitive strategy. It highlights how specific functions of departments, such as marketing, align with overall organizational objectives. The focus is on improving efficiency and effectiveness through strategic approaches, ensuring that departmental strategies contribute to the broader competitive goals.

What is the primary focus of departmental level strategy?

• To manage individual employee performance

• To increase company profits

• To develop new products

• To achieve organizational objectives through specific departmental functions

How do functional strategies relate to the organization's competitive strategy?

• They are completely independent of the competitive strategy

• They are the same as the competitive strategy

• They are specific parts of the competitive strategy tailored to each department

• They only focus on financial aspects

Which department might have a functional strategy related to marketing?

• Marketing

• Human Resources

• Finance

• Operations

What are the two main areas that functional strategies aim to improve?

• Efficiency and effectiveness

• Cost and revenue

• Innovation and creativity

• Employee satisfaction and retention

How do functional strategies fit within the broader organizational strategy?

• They support and align with the organizational strategy

• They only focus on short-term goals

• They are unrelated to the organizational strategy

• They replace the organizational strategy