CBS vs. DISH: Will NFL Games Be the Decider?

CBS vs. DISH: Will NFL Games Be the Decider?

Assessment

Interactive Video

Business, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses the ongoing negotiations between CBS and Dish Network, focusing on the leverage CBS holds due to NFL broadcasts. It explores the concept of over-the-top (OTT) TV and how it affects traditional pay-TV negotiations. Dish Network's strategy to cater to non-sports audiences and its challenges are highlighted. The transcript also covers CBS's OTT strategy and Dish's plan to offer an Internet TV product targeting younger audiences. The complexities of these negotiations and the potential impact on the TV industry are examined.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does CBS have significant leverage in negotiations with Dish Network?

Because of its control over NFL football broadcasts

Due to its partnership with Time Warner Cable

Due to its control over popular TV shows

Because of its exclusive rights to all NFL games

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Charlie Ergen's view on the future of pay TV providers?

They should increase subscription fees

They should merge with internet providers

They should focus on sports content

They should cater to non-sports audiences

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Dish Network's strategy for attracting younger audiences?

Partnering with CBS for exclusive rights

Providing exclusive sports content

Reducing the number of available channels

Offering a $30 a month internet TV bundle

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is CBS interested in over-the-top TV services?

To merge with Dish Network

To focus solely on sports content

To reach additional subscribers who have opted out of cable

To replace traditional cable TV

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Dish Network face in creating its internet TV product?

Securing exclusive sports content

Negotiating content rights with networks like CBS

Expanding its subscriber base

Reducing subscription costs