Why Apple Poached Amazon TV Executive

Why Apple Poached Amazon TV Executive

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the strategic changes in Apple's content distribution, focusing on the shift of Pete Tastad to a new role and the introduction of Timothy from Amazon Fire TV. It highlights Amazon's rapid update strategy and its potential influence on Apple TV's development. Financial insights reveal Apple TV's minor contribution to Apple's revenue and its declining sales. The video concludes with a reflection on Apple TV's original vision and its current status.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who was responsible for content distribution at Hulu before joining Apple?

Timothy

Luca Maestri

Pete Tastad

Eddy Cue

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the key differences between Amazon Fire TV and Apple TV mentioned in the video?

Amazon Fire TV has a slower update pace

Apple TV was introduced before Amazon Fire TV

Amazon Fire TV adds new features more rapidly

Apple TV has more apps than Amazon Fire TV

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In Apple's financial statements, how is Apple TV categorized?

Under other products

In the services section

As part of the iPhone category

As a standalone product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Apple's overall revenues did the 'other products' category account for in the last quarter?

20%

15%

5%

10%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Steve Jobs' original vision for Apple TV?

To be a standalone company

To replace the iPod

To be a core part of Apple's business

To focus solely on gaming