U.S. Mothers Are Spending More Despite Falling Birth Rates

What is a significant trend affecting the maternity wear market?

• Increasing birth rates

• Women having children at a younger age

• Decreasing disposable income among women

• Women delaying childbirth to later in life

Why are big box retailers interested in the maternity wear market?

• They want to reduce their inventory

• They see an opportunity in women with higher disposable income

• They are mandated by government policies

• They want to promote eco-friendly products

What type of maternity wear are retailers focusing on to attract customers?

• Traditional maternity dresses

• Professional and more expensive options

• Discounted clearance items

• Casual wear

What is the estimated value of the maternity wear industry?

• $3 billion

• $10 billion

• $1.7 billion

• $500 million

How are premium maternity wear retailers differentiating themselves in the market?

• By offering discounts

• By providing unique styles like activewear

• By reducing product quality

• By focusing on online sales only