Apple Said to Take on Amazon, Google With Siri Speaker

Apple Said to Take on Amazon, Google With Siri Speaker

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Interactive Video

Business

University

Hard

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The transcript discusses Apple's plan to introduce a new speaker to compete with Google and Amazon. The announcement is expected at Apple's developer conference in San Jose. Apple is playing catch-up in the smart speaker market, despite having introduced Siri before Amazon's Echo. The discussion highlights Amazon's business model, which focuses on using hardware as a gateway to sell services, while Apple traditionally profits from hardware sales. Recently, Apple has been emphasizing its services business, potentially adjusting its hardware pricing strategy to compete more effectively.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason Apple is considered to be playing catch-up in the smart speaker market?

Apple's late entry into the smartphone market

Apple's delay in launching a smart speaker compared to Amazon and Google

Apple's focus on hardware over software

Apple's lack of a virtual assistant

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Amazon primarily generate revenue from its Echo and Dot devices?

Through subscription services

By using them as gateways to sell more products and services

By selling the devices at a high margin

By charging for software updates

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has Apple been focusing on over the past 18 months according to the transcript?

Strengthening its services business

Expanding its hardware lineup

Entering new international markets

Reducing its product prices

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the defensive measure Apple is taking with its new speaker?

To launch a new operating system

To ensure people keep using Apple services

To increase hardware sales

To compete with Samsung

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential trade-off Apple might consider with its new speaker?

Increased marketing costs for better brand recognition

Lower hardware margins for increased software revenue

Higher production costs for better quality

Higher software prices for lower hardware costs