How MyHeritage Traces Family Roots Via a Social Network

How MyHeritage Traces Family Roots Via a Social Network

Assessment

Interactive Video

Created by

Quizizz Content

Business, Health Sciences, Biology

University

Hard

The video discusses a new family history experience by MyHeritage, offering users free access to explore their family history through photographs and records. It highlights the role of DNA in discovering ethnic and geographical origins, while noting its limitations. The company uses family trees and historical records to provide a comprehensive understanding. The discussion also touches on MyHeritage's business growth, with revenues in the tens of millions, and hints at potential future plans for an IPO.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of the new experience being launched by MyHeritage?

To provide a paid service for family history exploration

To limit access to family history information

To offer a free and easy way to discover family history

To sell family photographs to users

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What can DNA reveal about a person according to the video?

Future health conditions

Ethnic and geographical origins

Precise relationship with relatives

Exact family tree

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does MyHeritage enhance the information provided by DNA?

By predicting future family events

By selling DNA data to third parties

By offering free DNA tests

By providing family trees and historical records

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the revenue status of MyHeritage the last time they spoke?

In the tens of millions

In the hundreds of millions

In the thousands

In the billions

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What future business move is MyHeritage considering?

Launching a new product line

Partnering with a tech giant

Expanding to new countries

An initial public offering or sale