Shop Mannequins to be Given Digital Make-Over

The video discusses the use of interactive mannequins at Bentalls department store in London, which enhance the shopping experience by using Bluetooth technology to communicate with customers' smartphones. This system provides information on clothing availability and allows purchases directly from the phone. While efficient, it may be perceived as intrusive if overly sales-focused. The technology targets younger consumers and aligns with the trend of increasing online clothing purchases.

What is the primary function of the interactive mannequins being trialed at Bentalls department store?

• To offer discounts on selected items

• To entertain customers with light shows

• To provide information about the clothes they are wearing

• To display the latest fashion trends

What is a potential downside of using interactive mannequins according to the video?

• They might be too expensive to maintain

• They could cause long lines in stores

• They could be seen as too pushy in sales

• They may not work with all smartphones

How do interactive mannequins enhance the shopping experience?

• By offering free samples of clothing

• By providing 24/7 access to clothing information

• By organizing fashion shows in-store

• By giving personalized fashion advice

What is the main concern for older customers regarding the use of the app with interactive mannequins?

• The app might not be user-friendly

• The app could be too expensive to download

• The app might not be compatible with older phones

• The app may not have enough fashion options

Why might interactive mannequins be considered a logical next step in shopping technology?

• Because a significant portion of clothing purchases are made online

• Because they are more environmentally friendly

• Because they are cheaper than traditional mannequins

• Because they can replace sales staff