Twitter CFO Oops Moment, Mistakenly Tweets About Deal

Twitter CFO Oops Moment, Mistakenly Tweets About Deal

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses a Twitter DM fail by the CFO, highlighting issues with Twitter's messaging product. It explores Twitter's acquisition strategy, led by Anthony Noto, and their efforts to expand offerings for consumers and advertisers. The video also covers new features for retailers on Twitter, following the acquisition of Card Spring, aimed at enhancing ROI for retailers.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main issue highlighted by the DM fail involving Twitter's CFO?

The ease of making mistakes with direct messages

The complexity of Twitter's user interface

The lack of security in Twitter's messaging system

The high cost of using Twitter's services

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the purpose of Twitter's debt offering in September?

To increase user engagement

To fund new product development

To raise funds for acquisitions

To improve security features

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company was speculated to be a potential acquisition target for Twitter?

Instagram

Mike

LinkedIn

Snapchat

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main benefit of Twitter's new features for retailers?

Demonstrating return on investment

Direct sales through Twitter

Improved customer service

Increased social media followers

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do Twitter's new features for retailers work?

By offering discounts through tweets

By linking offers to users' credit cards

By providing free advertising space

By sending promotional emails