Breitling CEO Says Company Will Be Sold at Some Point

The transcript discusses the opportunity to take over Breitling with €800 million in private equity backing. The speaker shares their initial intrigue, given their recent promotion in a large luxury group. They explore the chance to co-invest with CBC and other managers. The conversation highlights the differences between private equity and the Swiss watch industry, focusing on successful exits versus tradition. The speaker emphasizes the investment in brand relaunch and the pleasure of working with investors focused on brand building. Despite Breitling's success, the business model will eventually lead to selling the company.

What was the speaker's initial reaction to the offer to take over Breitling?

• They were confused about the offer.

• They were intrigued by the opportunity.

• They immediately declined the offer.

• They were uninterested due to their current job.

What opportunity did the speaker have with the private equity backing?

• To become a sole investor in Breitling.

• To co-invest alongside CBC and other managers.

• To sell Breitling immediately.

• To merge Breitling with another company.

What is a key difference between the private equity industry and the Swiss watch industry?

• Private equity is about successful exits and cost control.

• Swiss watch industry is known for cost-cutting.

• Private equity focuses on long traditions.

• Swiss watch industry emphasizes quick exits.

What is the speaker's view on working with investors for the brand relaunch?

• They prefer working without investors.

• They are indifferent to the investors' views.

• They find it pleasurable and focused on brand building.

• They find it challenging and unproductive.

What is the eventual plan for Breitling according to the speaker?

• To keep the company indefinitely.

• To merge with another luxury brand.

• To sell the company at a certain stage.

• To expand into new markets without selling.